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Our sister regionaal , the Southwest Texas Popular/American Culture Association has announced a name change to The Southwest Popular/American Culture Association, effective July 1, 2013. Itwill celebrate this change at its gala 35th annual conference in Albuquerque, New Mexico, February 19 – 22, 2014. Full conference details can be found at http://southwestpca.org You can also find more details about the Southwest and view its new Website.